You'll accelerate Row 7's expansion with independent and regional retailers who buy through distributors managing both the retailer relationship and the distributor partnership to drive placement, sell-through, and growth. You’ll own the full relationship lifecycle while coordinating across supply chain, marketing, and sales to drive meaningful outcomes. This role is perfect for someone who's delivered strong sales results elsewhere but wants to build something meaningful at a company where deliciousness and innovation aren't just talking points they're the whole point.

About Row 7 Seeds, Co.

Join the Flavor Revolution at Row 7 Seeds

We're not just selling vegetables we're rewriting the story of how food gets grown, sold, and savored. Co-founded by chef Dan Barber, Row 7 exists because we believe every bite should be ridiculously delicious and grown with purpose.

Built by a community of chefs, farmers, plant breeders, and plant eaters, we strive to make ingredients taste better before they ever hit the plate. It’s a collaboration a cross-pollination based on a simple premise: We believe flavor can change how we eat and, in turn, how we grow our food.

Description

THE WORK

Relationship Alchemy

Build and maintain direct relationships with retail buyers and category managers at regional and independent retailers
Manage distributor partnerships to ensure product availability, accurate pricing, and strong retailer sell-through while maintaining direct relationships with retail buyers and category managers
Navigate the retailer-distributor dynamic to drive placement, alignment, and mutual growth
Lead customer meetings and presentations independently and alongside Sales Director
Ensure accurate, timely onboarding and account setup for new partnerships
Coordinate product placement, merchandising, and promotional activities that drive mutual success

Revenue with Purpose

Maintain comprehensive CRM management and generate weekly and monthly performance reports with actionable insights comparing planned vs actual results
Analyze account trends and provide strategic recommendations to Sales Director
Lead pricing strategy development by defining price per SKU per account, preparing proposals, and drafting negotiation positions with Sales Director guidance
Monitor competitive landscape and coordinate pricing communications across accounts

Integrated Demand Planning & Supply Orchestration

Own account-level demand planning through daily sales call participation, reviewing demand vs supply dynamics
Maintain accurate retail demand forecasts by account and crop with proactive supply chain communication
Collaborate with Sales Director and supply chain teams to build comprehensive 2026 retail demand forecasts, ensuring retail insights directly inform supply planning
Coordinate crop availability confirmation and constraint anticipation while monitoring actual sales performance to identify growth opportunities

Customer Marketing Collaboration

Execute product launches and promotional campaigns by coordinating internal and customer teams for successful market entry
Partner with dedicated Marketing team member on retailer-specific activations, including events, in-store signage, and social media initiatives
Participate in weekly customer marketing meetings, ensuring retail sales alignment
Support promotional material coordination, point-of-sale display management, and brand storytelling initiatives

Industry Leadership & 2026 Strategic Positioning

Represent Row 7 at key retail trade shows, industry events, and retail-focused conferences
Follow up on trade show leads and coordinate relationship development
Leverage demand forecasts and retail insights to shape 2026 account pitches and promotional strategies
Develop account-specific pitch decks in partnership with Sales Director
Contribute to price negotiations and contract discussions
Support new account onboarding processes and create strategic expansion plans for existing partnerships

SUCCESSFUL CANDIDATES WILL HAVE

Retail Experience: 3-5 years of proven success in food/CPG sales with direct experience managing both retailer and distributor relationships in an indirect sales model.

Core Skills: Strong understanding of retail buying processes, promotional planning, and category management, combined with excellent communication and relationship-building abilities

Technical Proficiency: Expert-level CRM systems, Google Workspace, and Microsoft Office skills with detail-oriented organizational and project management capabilities

Work Style: Comfortable taking initiative identifying gaps, building solutions, and owning results and thrive in the pace of a high-growth environment.

Advanced Skills: Demand planning, sales forecasting, and trade spend management experience, combined with trade show coordination and retail marketing activation familiarity (in-store

THE TEAM

This role is part of a high-growth sales team led by our Director of Sales. You'll work closely with a Sales Manager who owns foodservice and online channels, a Sales Associate focused on direct retail execution and analytics, and a Sales Coordinator who supports all accounts with order management, onboarding, and supply chain coordination.

DETAILS

Retail Sales Manager position is a full-time, exempt role and reports to ROW 7’s Sales Director
This position follows a remote or distributed work model within the United States
Travel within the United States (20%).
The target pay range for this role is from $95,000 - $115,000 per year
Benefits include:
Generous Paid Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
Up to 75% funded Health, Dental, and Vision Insurance
Health Flexible Spending Account (FSA)
401(k) eligible after three months of employment
Flexible Educational Reimbursement Program
Employee Discount on Row 7 Seed Products

Row 7 is committed to centering equity and justice in our work and community. We encourage LGBTQIA+, BIPOC candidates, and members of other historically marginalized groups to apply.

Salary

$95,000 - $115,000 per year

Row 7 Seed Co.

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